Sal Randazzo

Creative Director, San Jose, CA

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15+ years of strategic brand, graphic design, and creative direction management of ad, branding, collateral, identity, packaging, trade show signage, and site design for ad agencies, corporations, and design studios.

Created advertising campaigns based upon internal stakeholders’ initial creative brief and vision to align with overall branding and messaging strategy for Fortinet and Xilinx.

Experience managing outside design firms and agencies with overflow design projects at Fortinet and Xilinx.

Owned the total graphic design project process from initial meetings, creative briefs, content and design creation, review processes with marketing managers and received final editing and approval processes for final production.

Produced localization final digital design files to distribute to Europe and Asia with the appropriate InDesign, Illustrator and Photoshop templates for the international marketing teams for Fortinet and Xilinx.

Honored to receive Linkedin endorsements from my professional network including endorsements from internationally renowned designers, Steff Geissbuhler, Geissbuhler Design, Stuart Ash, Gottschalk+Ash International, and Mamoru Shimokochi, Shimokochi-Reeves.

Was part of a small, talented Xilinx creative services team that created a branding standards guideline that brought consistency to all Xilinx communications platforms.

Awarded 60th National Paperboard Packaging Competition Gold Award, Paperboard Packaging Council, 2003 Gold Award for the Xilinx ML300 Evaluation Platform Box design. Printer: Ames Specialty Packaging.

AIGA San Francisco Portfolio Day reviewer that gives valuable one-to-one feedback for graphic design students portfolios and career goals.

Software skills include Acrobat CC, Illustrator CC, InDesign CC, Photoshop CC, Acrobat Professional CS6, Dreamweaver CS6, Flash, Illustrator CS6, InDesign CS6, Photoshop CS6, Quark XPress, Pages, Keynote, Numbers, Excel, PowerPoint, and Word.


B.S. Graphic Design at San Jose State University
San Jose, CA